Source: INEWSWIRE
“Despite notable efforts from many in the industry, comics and graphic novels continue to be repeatedly mislabeled as just another children’s book category,” said Warren Pawlowski, online publishing manager for Simba Information and an analyst within the company’s Trade Books Group. “With nearly a quarter of the comic reading audience beyond the age of retirement, there is a misconception that needs to be corrected.”
I always wondered why the ads in comics are still aimed at kids. They average comic reader is around 28 years old, but the ads are for yogurt, breakfast cereal or toys. The industry is messed up.
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This post was written by Lobo on September 30, 2010
